A string of characters offering a reduction in the standard price of delivery services from a specific food vendor. For instance, entering a designated set of letters and numbers at the point of online order placement might result in a percentage discount on the total delivery fee.
Such constructs are valuable tools for both consumers and businesses. For patrons, they represent immediate cost savings, incentivizing order placement. For the delivering entity, these incentives can drive increased order volume during off-peak times or promote specific menu items, ultimately boosting revenue and market share. Historically, their use has been a staple of marketing campaigns, evolving from paper-based clippings to digital applications.
